I love coaching leaders at startups. If you’re interested in working with me, please click on “Apply” and we’ll get the conversation started.


I integrated my expertise as a CTO both as a founder and employee with my love for ontological coaching to produce a style that is unique in the CTO coaching world.

From all my years in the tech leadership space, I have seen 3 characteristics by which a CTO can truly propel their organizations. The characteristics are:

  • Implementers of a company’s technology dreams and visions
  • Innovators beyond what a company’s wildest dreams
  • Inspirational to the legions of engineers waiting to dream big with someone

These characteristics don’t come easily and aren’t automatically inherited from a career in Software Development. They have to be nurtured and coached. I do believe that as long as the CTO is coachable, all these characteristics will manifest.

Some of the most common challenges

When CEOs need help with hiring a CTO or VPE
When I get asked to help a CTO report back on their progress to the C-Suite
When the CTO is struggling to keep up with all their CEO’s ideas

When the organization is scaling and the CTO needs to keep up!

Experience Overview

I have coached a wide range of technology companies ranging from enterprise all the way down to brutally early startups. I love it all.

I have experience in coaching:

  • Series A, B, C, D funded tech companies
  • Bootstrapped startups
  • Founders, CEOs and their C-Suites
  • CTOs, VPEs and Directors
  • Software leaders who are aspiring CTOs


Erin Fusaro, VPE at Chipper Cash
SaaS | Fintech | Series C | 200+ engineers

“In technical executive leadership, context is everything. Etienne has been instrumental to my impact at Chipper. He provides valuable strategies and frameworks, but equally as important, has the situational context of working on technology teams that makes those strategies effective when implemented. Etienne is the coach that you want when you need more than just good ideas, you need a plan.” ~ 2022

Stefan Bijen, Co-Founder & CTO at
SaaS | Crypto | Series A | 50+ engineers

“Etienne helped me grow into the role of CTO. You need to have a different skill set in a startup, which can become very challenging overtime when the company grows. Etienne helped me understand how to move forward and be comfortable in the role. He has technical skills and understands all the processes to succeed as CTO.” ~ 2021

Danielle Gronich, Founder & CEO at CLEARSTEM Skincare
CPG | Shopify | $$

Deciding to work with Etienne was truly one of the best decisions I’ve ever made in my company. Running and scaling businesses bring very specific challenges that not everyone understands; the same goes for nurturing a co-founder relationship. Etienne has been our north star on both of these topics. He brings empathy and emotional intelligence to complex scenarios and helps us see our blind spots. He gives actionable tools to harmonize the team in a way that is profoundly impactful and makes our work life more joyful and efficient. The team is thriving as a direct result of his work with us, and my co-founder and I are stronger than we could have ever imagined. I can’t recommend him enough, we absolutely love him.” ~ 2022
Sunda Scanlon, CTO at RealWired
SaaS | Mortgage | $

“Etienne had just the right balance between open-ended questions, and specific, actionable advice.  Whenever I presented him with a challenge that included understanding the feedback I’d received from others, he intuitively honed in on the central issue and asked targeted questions.  He helped reveal solutions I hadn’t seen before.  My coaching sessions with Etienne have been so much more than I expected! Etienne’s coaching related to technology, people management, and company politics and his passion for leadership and developing others came through in our coaching sessions.  I left each session with a far better level of self-awareness and REAL learnings that I’ve been able to apply to not only immediately improve my effectiveness and increase the impact I have in my organization but carry through a lifetime.”  ~ 2020

Chris Carr Co-Founder & CTO at Carrot
SaaS | Real Estate | $$

Working with Etienne has helped me break out of my own limiting mindsets and changed my trajectory as a CTO. I feel like I have access to an experienced CTO—but more so, a conduit to the collective experiences of the CTO community he has built.” ~ 2020

Rob Rawson Co-Founder & CEO Time Doctor
SaaS | Productivity | $$$

“Etienne helped us to figure out our journey in moving from a single technical focussed CTO to adding a VP of Engineering to the team. This was an essential step in making sure that we have a scaleable engineering team built to be able to scale our product through the next stage of growth.” ~ 2019

Weston Zimmerman Founder & CEO at SynkedUp
SaaS | Landscaping | $

“Etienne has had a profound impact not only on my business, but on me as a person, a leader, even my family. His ability to expose the root issue is incredible. Some coaches want to just administer their prescription to you. Then there’s the good coaches like Etienne that realize we’re complex human beings managing complex situations. Etienne’s influence has been an important part of my startup’s 600+% growth YoY, and I look for his guidance in the next 600%.” ~ 2021

Kayleigh Christina Co-Founder CLEARSTEM Skincare
CPG | $$

“Working with Etienne has truly been life-changing both personally and in business. I have a hard time putting into words the growth and transformation both myself and my co-founder (as well as our whole team!) have had. We have learned to communicate more effectively with each other, diffuse disagreements from a place of understanding and acknowledgment, and know what each person on our team needs to feel valued and appreciated. Because of all of this we have grown exponentially revenue wise but also the strength of our team. Etienne has been our greatest investment for our company in the 5 years we have existed.”